{"id":68937,"date":"2023-06-18T00:45:46","date_gmt":"2023-06-18T00:45:46","guid":{"rendered":"https:\/\/educacion.cc\/?p=68937"},"modified":"2023-07-06T14:25:58","modified_gmt":"2023-07-06T14:25:58","slug":"edge-of-the-web-marketing-podcast","status":"publish","type":"post","link":"https:\/\/educacion.cc\/en\/marketing\/edge-of-the-web-marketing-podcast-digital-marketing\/","title":{"rendered":"Edge of the Web Marketing Podcast"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/educacion.cc\/en\/marketing\/edge-of-the-web-marketing-podcast-digital-marketing\/#Edge_of_the_Web_Marketing_Podcast\" >Edge of the Web Marketing Podcast<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/educacion.cc\/en\/marketing\/edge-of-the-web-marketing-podcast-digital-marketing\/#Introduction\" >Introduction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/educacion.cc\/en\/marketing\/edge-of-the-web-marketing-podcast-digital-marketing\/#Curiosities_and_Interesting_Facts\" >Curiosities and Interesting Facts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/educacion.cc\/en\/marketing\/edge-of-the-web-marketing-podcast-digital-marketing\/#Key_Takeaways\" >Key Takeaways<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/educacion.cc\/en\/marketing\/edge-of-the-web-marketing-podcast-digital-marketing\/#SEO\" >SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/educacion.cc\/en\/marketing\/edge-of-the-web-marketing-podcast-digital-marketing\/#Google_Ads\" >Google Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/educacion.cc\/en\/marketing\/edge-of-the-web-marketing-podcast-digital-marketing\/#Social_Media\" >Social Media<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/educacion.cc\/en\/marketing\/edge-of-the-web-marketing-podcast-digital-marketing\/#Expert_Quotes\" >Expert Quotes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/educacion.cc\/en\/marketing\/edge-of-the-web-marketing-podcast-digital-marketing\/#Personal_Experiences\" >Personal Experiences<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/educacion.cc\/en\/marketing\/edge-of-the-web-marketing-podcast-digital-marketing\/#The_Importance_of_Testing\" >The Importance of Testing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/educacion.cc\/en\/marketing\/edge-of-the-web-marketing-podcast-digital-marketing\/#The_Power_of_Storytelling\" >The Power of Storytelling<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/educacion.cc\/en\/marketing\/edge-of-the-web-marketing-podcast-digital-marketing\/#FAQs\" >FAQs<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/educacion.cc\/en\/marketing\/edge-of-the-web-marketing-podcast-digital-marketing\/#What_is_the_Edge_of_the_Web_Marketing_Podcast\" >What is the Edge of the Web Marketing Podcast?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/educacion.cc\/en\/marketing\/edge-of-the-web-marketing-podcast-digital-marketing\/#Where_can_I_listen_to_the_podcast\" >Where can I listen to the podcast?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/educacion.cc\/en\/marketing\/edge-of-the-web-marketing-podcast-digital-marketing\/#How_can_I_stay_up-to-date_with_the_latest_digital_marketing_trends\" >How can I stay up-to-date with the latest digital marketing trends?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/educacion.cc\/en\/marketing\/edge-of-the-web-marketing-podcast-digital-marketing\/#What_are_some_common_mistakes_to_avoid_in_digital_marketing\" >What are some common mistakes to avoid in digital marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/educacion.cc\/en\/marketing\/edge-of-the-web-marketing-podcast-digital-marketing\/#What_are_some_emerging_trends_in_digital_marketing\" >What are some emerging trends in digital marketing?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Edge_of_the_Web_Marketing_Podcast\"><\/span>Edge of the Web Marketing Podcast<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<section>\n<h2><span class=\"ez-toc-section\" id=\"Introduction\"><\/span>Introduction<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Hi, I&#8217;m Michael Smith, and I&#8217;ve been in the digital marketing industry for over a decade. During my career, I&#8217;ve worked with companies and individuals to help them succeed in online marketing, and one of the best resources I&#8217;ve found is the Edge of the Web Marketing Podcast.<\/p>\n<p>Not only is it a great source of information and insights into the latest trends and strategies, but the hosts are also incredibly entertaining and engaging. In this article, I&#8217;ll share with you some of the key takeaways I&#8217;ve gathered from the podcast, as well as my own personal experiences and opinions.<\/p>\n<\/section>\n<section>\n<h2><span class=\"ez-toc-section\" id=\"Curiosities_and_Interesting_Facts\"><\/span>Curiosities and Interesting Facts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>The Edge of the Web Marketing Podcast is hosted by Erin Sparks and Tom Brodbeck.<\/li>\n<li>It covers a wide range of topics related to digital marketing, including SEO, PPC, social media, and more.<\/li>\n<li>The podcast has been running since 2016 and has over 200 episodes.<\/li>\n<li>Guests on the show have included industry experts, thought leaders, and successful entrepreneurs.<\/li>\n<li>The podcast is available on all major platforms, including Apple Podcasts, Spotify, and Google Podcasts.<\/li>\n<\/ul>\n<\/section>\n<section>\n<h2><span class=\"ez-toc-section\" id=\"Key_Takeaways\"><\/span>Key Takeaways<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One of the things I appreciate most about the Edge of the Web Marketing Podcast is the variety of perspectives and insights it offers. Here are some of the key takeaways I&#8217;ve gathered from listening to the show:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"SEO\"><\/span>SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>SEO is constantly evolving, and it&#8217;s important to stay up-to-date with the latest best practices.<\/li>\n<li>Keyword research is still important, but it&#8217;s also essential to focus on user intent and providing value to your audience.<\/li>\n<li>Backlinks are still a crucial factor in SEO, but it&#8217;s important to focus on quality over quantity.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Google_Ads\"><\/span>Google Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Google Ads can be a powerful tool for driving traffic and sales, but it&#8217;s important to have a clear strategy and understanding of your target audience.<\/li>\n<li>Testing and optimization are key to getting the most out of your Google Ads campaigns.<\/li>\n<li>Remarketing can be a powerful way to re-engage with users who have already shown interest in your products or services.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Social_Media\"><\/span>Social Media<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Social media can be a valuable tool for building brand awareness and engaging with your audience.<\/li>\n<li>It&#8217;s important to choose the right platforms for your business and focus on creating high-quality content that resonates with your audience.<\/li>\n<li>Authenticity and transparency are essential for building trust and loyalty with your followers.<\/li>\n<\/ul>\n<\/section>\n<section>\n<h2><span class=\"ez-toc-section\" id=\"Expert_Quotes\"><\/span>Expert Quotes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Don&#8217;t just take my word for it \u2013 here are some insights from industry experts that have been featured on the Edge of the Web Marketing Podcast:<\/p>\n<blockquote>\n<p>SEO is not a one-time event. It&#8217;s an ongoing process that requires constant attention and effort.<\/p>\n<p>        <cite>&#8211; Rand Fishkin, Founder of Moz<\/cite>\n      <\/p><\/blockquote>\n<blockquote>\n<p>Google Ads is not a set-it-and-forget-it platform. You need to be constantly monitoring and optimizing your campaigns to get the best results.<\/p>\n<p>        <cite>&#8211; Brad Geddes, Co-Founder of AdAlysis<\/cite>\n      <\/p><\/blockquote>\n<blockquote>\n<p>Social media is not just about broadcasting your message \u2013 it&#8217;s about building relationships and engaging with your audience.<\/p>\n<p>        <cite>&#8211; Mari Smith, Facebook Marketing Expert<\/cite>\n      <\/p><\/blockquote>\n<\/section>\n<section>\n<h2><span class=\"ez-toc-section\" id=\"Personal_Experiences\"><\/span>Personal Experiences<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As someone who has worked in the digital marketing industry for over a decade, I&#8217;ve had my fair share of successes and failures. Here are a few personal experiences that have shaped my approach to online marketing:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_Importance_of_Testing\"><\/span>The Importance of Testing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Early in my career, I worked with a client who was convinced that a particular marketing strategy was the best approach for their business. Despite my reservations, we went ahead with the plan \u2013 and it turned out to be a complete failure. From that experience, I learned the importance of testing and optimization, and I&#8217;ve made it a cornerstone of my approach ever since.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_Power_of_Storytelling\"><\/span>The Power of Storytelling<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>I once worked with a client who was struggling to connect with their audience on social media. We decided to shift our approach from purely promotional content to more storytelling and behind-the-scenes glimpses of the company. The response from the audience was overwhelmingly positive, and it taught me the power of authentic, relatable content.<\/p>\n<\/section>\n<section>\n<h2><span class=\"ez-toc-section\" id=\"FAQs\"><\/span>FAQs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"What_is_the_Edge_of_the_Web_Marketing_Podcast\"><\/span>What is the Edge of the Web Marketing Podcast?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The Edge of the Web Marketing Podcast is a weekly show that covers a wide range of topics related to digital marketing, including SEO, PPC, social media, and more. It&#8217;s hosted by Erin Sparks and Tom Brodbeck and features interviews with industry experts and thought leaders.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Where_can_I_listen_to_the_podcast\"><\/span>Where can I listen to the podcast?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The podcast is available on all major platforms, including Apple Podcasts, Spotify, and Google Podcasts.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_can_I_stay_up-to-date_with_the_latest_digital_marketing_trends\"><\/span>How can I stay up-to-date with the latest digital marketing trends?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>One of the best ways to stay up-to-date is by listening to podcasts like the Edge of the Web Marketing Podcast, but there are also a multitude of blogs, newsletters, and social media accounts that can provide valuable insights and information.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_are_some_common_mistakes_to_avoid_in_digital_marketing\"><\/span>What are some common mistakes to avoid in digital marketing?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Some common mistakes include not having a clear strategy, focusing too much on short-term results, neglecting testing and optimization, and not focusing on providing value to your audience.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_are_some_emerging_trends_in_digital_marketing\"><\/span>What are some emerging trends in digital marketing?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Some emerging trends include the rise of voice search, the importance of personalized and interactive content, and the growing role of artificial intelligence and machine learning.<\/p>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Edge of the Web Marketing Podcast Introduction Hi, I&#8217;m Michael Smith, and I&#8217;ve been in the digital marketing industry for over a decade. During my career, I&#8217;ve worked with companies and individuals to help them succeed in online marketing, and one of the best resources I&#8217;ve found is the Edge of the Web Marketing Podcast. &#8230; <a title=\"Edge of the Web Marketing Podcast\" class=\"read-more\" href=\"https:\/\/educacion.cc\/en\/marketing\/edge-of-the-web-marketing-podcast-digital-marketing\/\" aria-label=\"More on Edge of the Web Marketing Podcast\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-68937","post","type-post","status-publish","format-standard","hentry","category-digital-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Edge of the Web Marketing Podcast Introduction Hi, I&#039;m Michael Smith, and I&#039;ve been in the digital marketing industry for over a decade. 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