{"id":68188,"date":"2023-06-08T22:06:40","date_gmt":"2023-06-08T22:06:40","guid":{"rendered":"https:\/\/educacion.cc\/?p=68188"},"modified":"2023-07-06T14:40:51","modified_gmt":"2023-07-06T14:40:51","slug":"what-should-be-the-first-step-of-a-structured-seo-plan","status":"publish","type":"post","link":"https:\/\/educacion.cc\/en\/marketing\/what-should-be-the-first-step-of-a-structured-seo-plan-digital-marketing\/","title":{"rendered":"What Should Be the First Step of a Structured SEO Plan?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/educacion.cc\/en\/marketing\/what-should-be-the-first-step-of-a-structured-seo-plan-digital-marketing\/#What_Should_Be_the_First_Step_of_a_Structured_SEO_Plan\" >What Should Be the First Step of a Structured SEO Plan?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/educacion.cc\/en\/marketing\/what-should-be-the-first-step-of-a-structured-seo-plan-digital-marketing\/#Why_is_SEO_important\" >Why is SEO important?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/educacion.cc\/en\/marketing\/what-should-be-the-first-step-of-a-structured-seo-plan-digital-marketing\/#The_first_step_of_a_structured_SEO_plan\" >The first step of a structured SEO plan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/educacion.cc\/en\/marketing\/what-should-be-the-first-step-of-a-structured-seo-plan-digital-marketing\/#Why_is_an_SEO_audit_important\" >Why is an SEO audit important?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/educacion.cc\/en\/marketing\/what-should-be-the-first-step-of-a-structured-seo-plan-digital-marketing\/#How_to_conduct_an_SEO_audit\" >How to conduct an SEO audit?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/educacion.cc\/en\/marketing\/what-should-be-the-first-step-of-a-structured-seo-plan-digital-marketing\/#Expert_opinions\" >Expert opinions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/educacion.cc\/en\/marketing\/what-should-be-the-first-step-of-a-structured-seo-plan-digital-marketing\/#FAQs\" >FAQs<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/educacion.cc\/en\/marketing\/what-should-be-the-first-step-of-a-structured-seo-plan-digital-marketing\/#What_is_an_SEO_audit\" >What is an SEO audit?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/educacion.cc\/en\/marketing\/what-should-be-the-first-step-of-a-structured-seo-plan-digital-marketing\/#Why_is_an_SEO_audit_important-2\" >Why is an SEO audit important?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/educacion.cc\/en\/marketing\/what-should-be-the-first-step-of-a-structured-seo-plan-digital-marketing\/#How_do_I_conduct_an_SEO_audit\" >How do I conduct an SEO audit?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Should_Be_the_First_Step_of_a_Structured_SEO_Plan\"><\/span>What Should Be the First Step of a Structured SEO Plan?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Hi, my name is Michael Smith and I have been working in the digital marketing industry for over 10 years. In this article, I will share my experience and knowledge about what should be the first step of a structured SEO plan.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_is_SEO_important\"><\/span>Why is SEO important?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>SEO (Search Engine Optimization) is the process of optimizing your website to rank higher in search engine results pages (SERPs). It is important because:<\/p>\n<ul>\n<li>About 93% of online experiences begin with a search engine.<\/li>\n<li>75% of users never scroll past the first page of search results.<\/li>\n<li>SEO can generate organic traffic and leads, which are more likely to convert into customers.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"The_first_step_of_a_structured_SEO_plan\"><\/span>The first step of a structured SEO plan<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The first step of a structured SEO plan is to conduct a comprehensive SEO audit. An SEO audit is a process of evaluating your website&#8217;s current performance and identifying areas that need improvement. It includes:<\/p>\n<ul>\n<li>Keyword research &#8211; identifying the keywords your target audience is using to search for your products or services.<\/li>\n<li>On-page optimization &#8211; optimizing your website&#8217;s content, meta tags, internal links, and URL structure.<\/li>\n<li>Off-page optimization &#8211; building high-quality backlinks to your website from other authoritative websites.<\/li>\n<li>Technical SEO &#8211; optimizing your website&#8217;s technical aspects, such as site speed, mobile-friendliness, and crawlability.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Why_is_an_SEO_audit_important\"><\/span>Why is an SEO audit important?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>An SEO audit is important because:<\/p>\n<ul>\n<li>It helps you identify the strengths and weaknesses of your website&#8217;s SEO performance.<\/li>\n<li>It provides you with actionable insights on how to improve your website&#8217;s visibility and ranking in search engine results pages.<\/li>\n<li>It helps you prioritize your SEO efforts and resources based on the areas that need the most improvement.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"How_to_conduct_an_SEO_audit\"><\/span>How to conduct an SEO audit?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here are the steps to conduct an SEO audit:<\/p>\n<ol>\n<li>Set up Google Analytics and Google Search Console to track your website&#8217;s performance.<\/li>\n<li>Use an SEO tool such as Ahrefs or SEMrush to analyze your website&#8217;s backlink profile, keyword rankings, and organic traffic.<\/li>\n<li>Check your website&#8217;s on-page optimization, including meta tags, header tags, alt tags, and internal linking.<\/li>\n<li>Check your website&#8217;s technical SEO, including site speed, mobile-friendliness, and crawl errors.<\/li>\n<li>Conduct a competitor analysis to identify the keywords and backlinks your competitors are targeting.<\/li>\n<li>Create an SEO action plan based on your audit findings and prioritize your efforts based on the areas that need the most improvement.<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"Expert_opinions\"><\/span>Expert opinions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>According to Rand Fishkin, the founder of Moz, Conducting an SEO audit is the first step to improving your website&#8217;s search engine visibility. It helps you identify the areas that need improvement and prioritize your efforts based on the areas that will have the most impact.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"FAQs\"><\/span>FAQs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"What_is_an_SEO_audit\"><\/span>What is an SEO audit?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>An SEO audit is a process of evaluating your website&#8217;s current performance and identifying areas that need improvement.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Why_is_an_SEO_audit_important-2\"><\/span>Why is an SEO audit important?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>An SEO audit is important because it helps you identify the strengths and weaknesses of your website&#8217;s SEO performance, provides you with actionable insights on how to improve your website&#8217;s visibility and ranking in search engine results pages, and helps you prioritize your SEO efforts and resources based on the areas that need the most improvement.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_do_I_conduct_an_SEO_audit\"><\/span>How do I conduct an SEO audit?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You can conduct an SEO audit by setting up Google Analytics and Google Search Console to track your website&#8217;s performance, using an SEO tool such as Ahrefs or SEMrush to analyze your website&#8217;s backlink profile, keyword rankings, and organic traffic, checking your website&#8217;s on-page optimization, including meta tags, header tags, alt tags, and internal linking, checking your website&#8217;s technical SEO, including site speed, mobile-friendliness, and crawl errors, conducting a competitor analysis to identify the keywords and backlinks your competitors are targeting, and creating an SEO action plan based on your audit findings and prioritizing your efforts based on the areas that need the most improvement.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What Should Be the First Step of a Structured SEO Plan? Hi, my name is Michael Smith and I have been working in the digital marketing industry for over 10 years. In this article, I will share my experience and knowledge about what should be the first step of a structured SEO plan. Why is &#8230; <a title=\"What Should Be the First Step of a Structured SEO Plan?\" class=\"read-more\" href=\"https:\/\/educacion.cc\/en\/marketing\/what-should-be-the-first-step-of-a-structured-seo-plan-digital-marketing\/\" aria-label=\"More on What Should Be the First Step of a Structured SEO Plan?\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-68188","post","type-post","status-publish","format-standard","hentry","category-digital-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"What Should Be the First Step of a Structured SEO Plan? Hi, my name is Michael Smith and I have been working in the digital marketing industry for over 10 years. 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