Selling SEO to Small Businesses
Hi, I’m Michael Smith and I’ve been working in digital marketing for over 10 years. During this time, I’ve helped many small businesses to improve their online presence through SEO. In this article, I’ll share my personal experiences and insights on how to sell SEO to small businesses.
Curiosities and Interesting Facts
- 90% of online experiences start with a search engine (Junto Digital).
- 93% of online experiences begin with a search engine (Search Engine Journal).
- 72% of consumers who did a local search visited a store within five miles (Hubspot).
- Google owns 92.42% of the search engine market share worldwide (Statista).
- 50% of local mobile searches lead to a store visit within one day (BrightLocal).
Why Small Businesses Need SEO
Small businesses need SEO to improve their online visibility, attract more customers, and increase revenue. Without SEO, small businesses risk being invisible to potential customers who are searching for their products or services online. SEO helps small businesses to rank higher on search engines, which leads to increased website traffic, more leads, and sales.
How to Sell SEO to Small Businesses
Here are some tips on how to sell SEO to small businesses:
1. Explain the Benefits
Small business owners need to understand the benefits of SEO. Explain how SEO can help them to attract more customers, increase revenue, and grow their business.
2. Use Data and Examples
Use data and examples to show small business owners how SEO has helped other businesses to succeed. Share case studies, success stories, and testimonials from other small businesses who have benefited from SEO.
3. Show Them the Competition
Show small business owners how their competitors are using SEO to attract more customers and increase revenue. Explain how SEO can help them to stay competitive in their industry.
4. Offer a Free SEO Audit
Offer small business owners a free SEO audit to show them how their website is performing and where there is room for improvement. This can be a powerful tool to convince small business owners to invest in SEO.
5. Provide Ongoing Support
Provide ongoing support to small business owners to help them to implement and maintain their SEO strategy. This can include regular check-ins, performance reports, and updates on industry trends and best practices.
FAQs
1. How long does it take to see results from SEO?
SEO is a long-term strategy that requires patience and persistence. It can take several months to see significant results from SEO, but the benefits can be long-lasting.
2. How much does SEO cost?
The cost of SEO can vary depending on the size and complexity of the website, the competitiveness of the industry, and the scope of the project. Small businesses can expect to pay anywhere from $500 to $5,000 per month for SEO services.
3. Can I do SEO myself?
While it is possible to do SEO yourself, it can be time-consuming and challenging, especially for small business owners who are already busy running their business. Working with an experienced SEO professional can help small businesses to save time and see better results.
4. Is SEO worth the investment for small businesses?
Yes, SEO is worth the investment for small businesses. SEO can help small businesses to attract more customers, increase revenue, and stay competitive in their industry. The benefits of SEO can be long-lasting and can provide a solid return on investment over time.
5. How do I choose an SEO provider?
When choosing an SEO provider, look for a company with experience and a proven track record of success. Ask for references and case studies, and make sure the company is transparent about their pricing and services.