Is Digital Media a Good Major?
As a digital marketing expert with over 10 years of experience, I often get asked if pursuing a degree in digital media is worth it. In this article, I’ll share my personal experiences and opinions on the matter, as well as some key facts and research.
What is Digital Media?
Digital media refers to any type of media that is created, viewed, or distributed through digital technologies. This includes social media, websites, videos, podcasts, and more.
With the rise of the internet and social media, digital media has become an increasingly important part of our lives and businesses.
Why Study Digital Media?
Here are some main curiosities and interesting facts about studying digital media:
- High demand: With the rapid growth of digital media, there is a high demand for skilled professionals in this field.
- Job opportunities: Studying digital media can lead to a variety of job opportunities, such as social media manager, digital marketing specialist, content creator, and more.
- Flexibility: Digital media jobs often offer flexible schedules and the ability to work remotely.
- Creativity: Digital media allows for a lot of creativity and innovation in content creation and marketing strategies.
My Personal Experience
When I was in college, digital media wasn’t as popular as it is now, but I still knew that I wanted to pursue a career in online marketing. I majored in Marketing and minored in Communications, with a focus on digital marketing and social media.
After graduation, I landed a job at a digital marketing agency and have been working in the industry ever since. I can confidently say that studying digital media, even if it wasn’t a specific major at the time, was crucial in preparing me for my career.
I’ve had the opportunity to work with a variety of clients and industries, from small startups to large corporations. I’ve seen firsthand the impact that digital media can have on a company’s success.
Research and Data Analysis
According to a survey conducted by the Bureau of Labor Statistics, employment of advertising, promotions, and marketing managers is projected to grow 10 percent from 2016 to 2026, faster than the average for all occupations.
The survey also found that the median annual wage for advertising and promotions managers was $125,510 in May 2019.
Another study by LinkedIn found that the top skills that companies are looking for in digital marketing candidates include social media marketing, SEO, and Google Ads.
Expert Opinions
Here are some expert quotes on the importance of studying digital media:
Digital marketing is no longer an emerging medium; your consumers regularly make decisions about your company online – long before any traditional communications permeate the mind. Effective marketing demands it. You owe it to yourself to learn the essential concepts and practices of digital marketing in order to be relevant – if not indispensable – to your company’s marketing efforts. – Eric Schwartzman, Digital Marketing Expert
As the world becomes increasingly digital, the demand for skilled digital marketers is increasing. It’s important for students to be exposed to digital media and marketing concepts in order to be competitive in the job market. – Jennifer Polk, Director of University Counseling and Career Services
FAQs
Is studying digital media worth it?
Yes, studying digital media can lead to a variety of job opportunities and a high demand for skilled professionals in this field.
What kind of jobs can I get with a degree in digital media?
Jobs in digital media include social media manager, digital marketing specialist, content creator, and more.
What skills do I need to be successful in digital marketing?
The top skills that companies are looking for in digital marketing candidates include social media marketing, SEO, and Google Ads.
Can I work remotely in digital media?
Yes, many digital media jobs offer flexible schedules and the ability to work remotely.