Call Out Text Google Ads
Introduction
Hi there! I’m Michael Smith, and I’ve been working in digital marketing for over 10 years. Today, I want to talk to you about one of my favorite features in Google Ads – call out text.
I’ve worked with a lot of clients over the years, and I’ve found that call out text can be a great way to make your ads stand out and grab the attention of potential customers. In this article, I’ll explain what call out text is, how to use it effectively, and share some tips and tricks based on my own experiences.
What is Call Out Text?
Call out text is a feature in Google Ads that allows you to add additional text to your ad beyond the headline and description. This text appears in a smaller font below your ad and can be used to highlight specific features or benefits of your product or service.
For example, if you’re a restaurant, you might use call out text to highlight your outdoor seating or happy hour specials. If you’re a software company, you could use call out text to emphasize your 24/7 customer support or free trial period.
Why Use Call Out Text?
There are several reasons why call out text can be a valuable addition to your Google Ads:
- It allows you to highlight specific features or benefits that may not be mentioned in your headline or description
- It can make your ad stand out from competitors
- It provides additional information to potential customers, increasing the likelihood of a click-through
How to Use Call Out Text Effectively
Now that you know what call out text is and why it’s beneficial, let’s talk about how to use it effectively:
- Keep it short and sweet – call out text should be brief and to the point (around 12-15 characters is ideal)
- Focus on unique selling points – use call out text to highlight what sets your product or service apart from competitors
- Test different variations – try out different call out text messages to see what resonates best with your audience
- Avoid repetition – make sure your call out text doesn’t repeat information already mentioned in your headline or description
My Personal Experience with Call Out Text
Over the years, I’ve worked with many clients who have seen great results from using call out text in their Google Ads. One client in particular, a local bakery, saw a 25% increase in click-through rates after implementing call out text highlighting their gluten-free options.
Personally, I prefer to use call out text to highlight unique selling points that may not be immediately obvious from the headline or description. For example, if I’m advertising a marketing agency, I might use call out text to emphasize our experience working with Fortune 500 companies.
FAQs
How many call out text messages can I add to my ad?
You can add up to 4 call out text messages to your ad.
Can I change my call out text messages after my ad is live?
Yes, you can edit your call out text messages at any time.
Do call out text messages affect my ad’s quality score?
No, call out text messages do not directly affect your ad’s quality score. However, they can indirectly improve your ad’s performance by increasing click-through rates and ad relevance.
Should I use call out text in every ad?
No, call out text should be used strategically and only when it adds value to your ad. If you’re struggling to come up with effective call out text messages, it’s better to leave them out.
Can I use emojis in my call out text messages?
Yes, you can use emojis in your call out text messages. However, use them sparingly and make sure they’re relevant to your message.