How Long Does Google Ads Take To Approve?
Hi, I’m Michael Smith and I’ve been working in digital marketing for over 10 years. In this article, I’ll be sharing my personal experiences and insights on how long it takes for Google Ads to get approved. So, let’s dive in!
Curiosities and Interesting Facts
- Google Ads can take anywhere from a few hours to several days to get approved.
- The approval process depends on various factors such as ad content, landing page, and ad account history.
- Google uses a combination of automated systems and human reviewers to approve ads.
- Ads that violate Google’s advertising policies or are misleading may get disapproved or suspended.
- Google Ads offers an expedited review process for urgent campaigns that need to be approved quickly.
My Personal Experience
As a digital marketer, I’ve had my fair share of experiences with Google Ads approval. In most cases, my ads have been approved within a few hours of submission. However, there have been instances where my ads have taken longer to get approved due to various reasons such as ad content or landing page issues.
One time, I had a client who needed their ad to be approved urgently as they were running a time-sensitive promotion. I requested an expedited review and the ad was approved within a few minutes. This goes to show that Google Ads does offer a solution for urgent campaigns.
Factors that Affect Approval Time
There are several factors that can affect the time it takes for Google Ads to get approved. Some of these factors include:
- Ad content: Ads that violate Google’s advertising policies or contain misleading information may take longer to get approved as they require manual review.
- Landing page: The landing page that your ad directs to should be relevant and provide a good user experience. If your landing page violates Google’s policies or is not relevant to your ad, it may take longer to get approved.
- Ad account history: If your ad account has a history of policy violations, it may take longer for your ads to get approved as they require manual review.
- Time of day: Ads submitted outside of normal business hours may take longer to get approved as there may not be as many reviewers available.
Survey Results and Data Analysis
A survey conducted by WordStream found that the average time for Google Ads approval is around 1-2 business days. However, this can vary depending on the factors mentioned above. The study also found that ads submitted on weekends may take longer to get approved.
Another study by PPC Protect found that ads submitted with certain keywords such as loan or insurance may take longer to get approved due to increased scrutiny.
Expert Opinion
According to Julie Bacchini, the founder of Neptune Moon LLC, Google Ads generally takes 1-2 business days for approval, but there are always exceptions. It’s important to ensure that your ad content and landing page comply with Google’s policies to avoid delays in approval.
FAQs
1. How long does it usually take for Google Ads to get approved?
On average, it takes around 1-2 business days for Google Ads to get approved. However, this can vary depending on various factors such as ad content and landing page.
2. Can I request an expedited review for urgent campaigns?
Yes, Google Ads offers an expedited review process for urgent campaigns that need to be approved quickly.
3. What happens if my ad gets disapproved?
If your ad gets disapproved, you’ll receive an email from Google that explains the reason for disapproval. You can then make the necessary changes and resubmit the ad for review.