Influence: The Psychology of Persuasion by Robert B. Cialdini. Summary of the book.
Influence: The Psychology of Persuasion by Robert B. Cialdini Influence: The Psychology of Persuasion by Robert B. Cialdini is a renowned book on the subject of influence and persuasion. The book explains the six universal principles of influence, which are reciprocity, commitment and consistency, social proof, authority, liking, and scarcity. Cialdini outlines the principles and … Read more