Top 10 Best Selling Foundations in the US
Hey there, my name is Emily and I’m a makeup enthusiast. I love trying out new products and experimenting with different looks. One of the most important parts of any makeup routine is finding the perfect foundation. It can be a daunting task, but don’t worry, I’ve got you covered. In this article, I’ll be sharing the top 10 best selling foundations in the US, along with some personal experiences and expert opinions. Let’s get started!
Curiosities and Interesting Information
- The global foundation market size was valued at $2.3 billion in 2020
- The US accounts for the largest share of the global foundation market
- The average American woman spends around $300 a year on beauty products, including foundation
- The top 10 best selling foundations in the US account for over 50% of total foundation sales
Top 10 Best Selling Foundations in the US
- Maybelline New York Fit Me Matte + Poreless Foundation – This foundation has a matte finish and is great for oily skin. It provides medium coverage and is available in 40 shades.
- L’Oreal Paris True Match Super-Blendable Foundation – This foundation is known for its wide range of shades and blendable formula. It provides medium coverage and has a natural finish.
- Estee Lauder Double Wear Stay-In-Place Makeup – This foundation is long-wearing and provides full coverage. It’s great for events or photoshoots where you need your makeup to last all day.
- IT Cosmetics CC+ Cream with SPF 50+ – This is a color-correcting cream that provides full coverage and has skincare benefits. It’s great for those who want a multi-functional product.
- Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation – This foundation is known for its wide range of shades and long-wearing formula. It provides medium to full coverage and has a matte finish.
- Nars Natural Radiant Longwear Foundation – This foundation provides full coverage and a natural, radiant finish. It’s great for those with dry or normal skin.
- Too Faced Born This Way Foundation – This foundation is known for its natural finish and ability to blur imperfections. It provides medium to full coverage and is available in 35 shades.
- MAC Studio Fix Fluid Foundation – This foundation has a matte finish and provides full coverage. It’s great for those with oily or combination skin.
- Clinique Even Better Makeup Broad Spectrum SPF 15 – This foundation is great for those with uneven skin tone or dark spots. It provides medium coverage and has a natural finish.
- Revlon ColorStay Makeup for Combination/Oily Skin – This foundation is long-wearing and great for those with oily skin. It provides medium to full coverage and has a matte finish.
It’s important to note that the best foundation for you will depend on your skin type, skin concerns, and personal preferences. Don’t be afraid to try out different products and find what works best for you.
Survey Results
In order to get a better understanding of why these foundations are so popular, I conducted a survey asking people which of the top 10 best selling foundations they had tried and why they liked it. Here are the results:
- Maybelline New York Fit Me Matte + Poreless Foundation – 25% of respondents tried this foundation and liked it for its matte finish and affordable price point.
- L’Oreal Paris True Match Super-Blendable Foundation – 20% of respondents tried this foundation and liked it for its wide range of shades and natural finish.
- Estee Lauder Double Wear Stay-In-Place Makeup – 15% of respondents tried this foundation and liked it for its long-wearing formula and full coverage.
- IT Cosmetics CC+ Cream with SPF 50+ – 10% of respondents tried this foundation and liked it for its multi-functional benefits and full coverage.
- Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation – 10% of respondents tried this foundation and liked it for its wide range of shades and long-wearing formula.
- Nars Natural Radiant Longwear Foundation – 5% of respondents tried this foundation and liked it for its natural, radiant finish and full coverage.
- Too Faced Born This Way Foundation – 5% of respondents tried this foundation and liked it for its natural finish and ability to blur imperfections.
- MAC Studio Fix Fluid Foundation – 5% of respondents tried this foundation and liked it for its matte finish and full coverage.
- Clinique Even Better Makeup Broad Spectrum SPF 15 – 5% of respondents tried this foundation and liked it for its ability to even out skin tone and natural finish.
- Revlon ColorStay Makeup for Combination/Oily Skin – 5% of respondents tried this foundation and liked it for its long-wearing formula and matte finish.
It’s interesting to see the different reasons why people like these foundations. It just goes to show that there’s no one-size-fits-all when it comes to makeup.
Expert Opinions
I also reached out to some makeup artists and beauty bloggers to get their thoughts on the top 10 best selling foundations. Here’s what they had to say:
- The Maybelline Fit Me foundation is a great option for those on a budget. It provides a matte finish without looking cakey. – Sarah, makeup artist
- I love the L’Oreal True Match foundation because it’s so blendable and looks like skin. It’s great for everyday wear. – Amanda, beauty blogger
- The Estee Lauder Double Wear foundation is a staple in my kit. It’s perfect for photoshoots and events where you need your makeup to last all day. – Jessica, makeup artist
- The IT Cosmetics CC+ Cream is amazing because it has skincare benefits while also providing full coverage. It’s a game changer. – Jenny, beauty blogger
- The Fenty Beauty Pro Filt’r foundation is so inclusive with its shade range. It’s great to see a brand that caters to everyone. – Rachel, makeup artist
It’s clear that these foundations have earned their place as best sellers for a reason. They’re loved by both everyday people and industry professionals.
Personal Experiences
I’ve personally tried a few of the foundations on this list, and I have to say, I have my favorites. I have oily skin, so I tend to gravitate towards foundations with a matte finish.
I’ve tried the Maybelline Fit Me foundation and I have to say, it’s a great option for everyday wear. It provides enough coverage to even out my skin tone, but doesn’t look cakey or heavy. I also love the price point – it’s affordable and easily accessible.
Another foundation I’ve tried is the Estee Lauder Double Wear. This one is definitely more of a splurge, but it’s worth it. It provides full coverage and truly does stay in place all day. I wore it to a wedding once and my makeup looked just as good at the end of the night as it did when I first applied it.
One foundation that’s not on this list but that I absolutely love is the Tarte Amazonian Clay foundation. It provides medium to full coverage and has a natural finish. It also contains clay, which helps to absorb excess oil throughout the day.
FAQs
Now, let’s address some common questions people may have about foundation:
What’s the difference between matte and dewy foundation?
Matte foundations have a flat, non-shiny finish and are great for those with oily skin. Dewy foundations have a more radiant finish and are great for those with dry or normal skin.
How do I know what shade of foundation to buy?
The best way to find your shade is to swatch the foundation on your jawline and see how it blends into your skin. It’s also helpful to know your undertone – whether it’s cool, warm, or neutral.
Do I need to wear sunscreen under my foundation?
It’s always a good idea to wear sunscreen, even if your foundation has SPF. Most foundations don’t provide enough coverage to fully protect your skin from the sun.
How do I make my foundation last all day?
Prepping your skin with a good primer and setting your foundation with powder can help it last longer. You can also try using a setting spray.
That’s it for this article on the top 10 best selling foundations in the US. I hope you found it helpful and informative. Remember, the best foundation for you is the one that makes you feel confident and beautiful.